干貨｜SBL－Professional skills marks得分點總結(jié)

自從2018年9月的SBL考試加入高達20分的Professional skills marks之后，很多英語較弱的小伙伴們被嚇的瑟瑟發(fā)抖，內(nèi)心焦慮，失眠脫發(fā)，不知道這20分該如何準備。今天正保會計網(wǎng)校特約作者大表姐就來給大家全方位總結(jié)一下怎么get到更高的Professional skills marks（專業(yè)技能分）。

至于考官他老人家說的Professional skills考察的是Communication Skills，Commercial Acumen，Analysis Skills，Scepticism Skills，Evaluating Skills之類的就不再啰嗦了。對學弱和學渣來講，這些skills只要不說清楚一二三怎么做，就還是等于啥也沒講。更何況這些skills豈是考前一個月可以突擊的！

按照大表姐的慣性，還是整點實在的，總結(jié)一下Professional skills marks中各類應用文的寫作技巧，記住這些套路還能再提高4到8分，以官網(wǎng)第二套模擬題為例出現(xiàn)兩次Report，一次Letter，一次Briefing Paper（類似Briefing Notes）。

PS: 此文的寫作技巧主要指格式以及開頭和結(jié)尾的套路。

-Report

Report指各種報告

寫作套路

From: XXX (CEO/Chairman)

To: XXX (all senior officers/directors/managers)

Date: 考試日期

Subject: 一般是把required中的內(nèi)容再抄一遍，比如:A report on the customer satisfaction performance of Rail Co and the relative performance of Rail Co with its competitors over the last three years.

具體格式一般分為Introduction＋內(nèi)容＋Recommendation或Conclusion。

如果是調(diào)查報告，Introduction中先擺出調(diào)查結(jié)果，內(nèi)容為具體分析過程，Conclusion再一次強調(diào)調(diào)查結(jié)果。

如果是建議報告，Introduction中先介紹背景或指出問題，內(nèi)容還是有理有據(jù)的分析過程，Recommendation是有效的，建設性建議！

-Memo/Memorandum

相當于馬化騰在騰訊內(nèi)部發(fā)給董事會成員的群發(fā)QQ、或者是內(nèi)部高管給馬化騰的私信。

寫作套路

From: XXX (CEO/Chairman)

To: XXX (all senior officers/directors/managers)

Date: 考試日期

Re: Information on＋案例背景

開頭：

I know you all share with me and the other directors our heartfelt sorrow/sadness＋案例背景。

In the light of the tragic loss/accident/issue/problem, the board felt it vital to write to you all at this time to remind you all of a number of crucial aspects of＋案例問題。

結(jié)尾：

Thank you very much for your understanding and full co-operation on behalf of XXX 公司/機構(gòu)名稱。

XXX 人名

CEO/Chairman

-Statements

Statement分為以下兩種情況：

情況1

Statement可以是獨立的公開聲明，可以掛在官網(wǎng)上

，也可以刊登在各種公開的媒體上。

具體內(nèi)容可以是聲淚俱下的公開道歉、強烈譴責的撕跨大戰(zhàn)、事后甩鍋的各種借口，總之是大公司的高管們爭權奪利，維護人設，欺上瞞下的必備良藥！以第三人稱寫作！

寫作套路

Statement from the board of XXX company

For immediate publication and/or broadcast

XXX company’s response to recent events

開頭：

This statement is issued by the board of XXX company to address several issues of + 案例背景。In response to criticisms made of XXX company and other areas of discussion made in the media/public, XXX company would like to make several points to clarify its position on these issues.

結(jié)尾：

We hope that this statement has addressed the concerns of all of our stakeholders

情況二

Statement可以是公司親自下場召開新聞發(fā)布會時的presentation，這時就是一篇聲淚俱下的新聞稿/發(fā)言稿啦，類似后面的speech。大公司一般有新聞發(fā)言人或者公關負責人替高管當?shù)?，但有時也得高管親自下場來平息公眾的憤怒！這時就得用第一人稱！

開頭：

Thank you for attending this meeting (一般是股東大會或新聞發(fā)布會)

I have been authorised by my board to provide a full and frank statement on the＋案例背景。

I will be happy to explain any particular point in more detail if required.

結(jié)尾：

Thank you for listening to this statement. I am now happy to take questions.

-Letter

此處可以是信件或郵件Email，就像川普給普京寫親筆信～格式很重要！

Letter to XXX(收件人人名)

寫信人公司 XXX company

Street(案例中沒有提示的地址可以編)

City (案例中沒有提示的城市名可以編)

Date (可以寫考試日期)

收件人公司 XXX company

Street(案例中沒有提示的地址可以編)

City (案例中沒有提示的城市名可以編)

Dear XXX(收件人人名),

初次寫信開頭套路：

I write on behalf of government/company/shareholders(代表誰寫這封信) in response to your recent＋案例背景。I have been asked by the government/company/trustees/shareholders to to convey our expectations/disappointments/complaints/dissatisfactions of you in respect of＋案例背景。

如果是回信，開頭套路：

Thank you for your recent letter on the subject of＋案例背景

In this letter I would like to explain the plans/decisions I have for introducing/making to address issues+有待解決的問題。

尋求良好合作關系的信函結(jié)尾：

I hope I have been able to address some of your concerns about＋案例背景或案例中的公司名稱and that the company continues to enjoy good relations with 寫信人所在的公司或機構(gòu)。

With all best wishes,

寫信人人名XXX

On behalf of 寫信人公司名

提出不滿和抗議的信函結(jié)尾：

I would emphasise again the seriousness with which the government/company/shareholders of the 收件人所在的公司或機構(gòu) view your management failures in this unhappy episode and we look forward to hearing your considered responses to the points made.

Yours sincerely,

寫信人人名XXX

On behalf of 寫信人公司名

-Article

文章該怎么寫？

• 把自己當成社會記者，財經(jīng)記者。

• 寫作套路可參考商界文章。

• 這部分考官沒說啥，那就大表姐來總結(jié)一下。

如果是關于事故或危機的案例，開頭先擺事實，案例背景介紹。

These must be difficult times to＋案例中的公司/董事會/股東。

What does the 案例中的公司/董事會/股東 do when it is faced with significant problems/issues/failures?

可以多用疑問句，類似今日說法，走近科學之類的“事情到這一步，該如何收場呢？” “這到底是怎么一回事呢？”

結(jié)尾：

Recent events have raised a number of very serious issues for＋公司名。It is difficult to know what the future will hold for the company, with such a substantial threat/pressures/accident.

如果是關于調(diào)查或內(nèi)幕的案例，開頭先列知識點。以corruption為例：

Corruption, of which the offering and acceptance of bribes is an example, is a serious departure from the highest standards of integrity in the operation of an organisation.

結(jié)尾對驚人內(nèi)幕表示震驚，且強烈呼吁對此采取措施，或喚醒公眾意識。

Corruption creates inefficiencies in society and it is fundamentally undemocratic, and, in each case, an ethical failure. It also costs businesses and, in government corruption, taxpayers, a great deal of money in lost earnings as contracts are awarded based on the size of the bribe rather than value for money for the taxpayer or shareholder.

Briefing notes

一般是秘書/顧問/下級為董事會主席/CEO/上級在參加董事會或與機構(gòu)投資者會晤前準備的摘要。

寫作套路

Briefing notes for board meeting(董事會前準備的摘要)

Prepared for chief executive/Chairman(給誰準備的).

By XXX(顧問/秘書)

Date(寫考試日期).

開頭：

案例背景＋raise important issues of＋具體問題

In reflecting on how to deal with this and how to frame our response, it may be helpful to consider the situation we face as a board.

結(jié)尾：

Because of these issues, it would seem prudent to consider these issues as a part of our decisions/options/alternatives.

Speech

類似馬云的演講稿。Speech on＋案例問題

開頭：

Ladies and Gentlemen, I begin my remarks today by noting that we meet at an unfortunate time for business recently. (案例背景) This series of events has heightened in all of us an awareness of the vulnerability of business organisations to＋案例問題。

結(jié)尾：

I very much hope that these brief remarks have been helpful in persuading＋聽眾/受眾 to consider the need for＋案例中的建議。

Thank you for listening.

雖說自古套路得人心，別忘了markers還是看你的真誠的！以上總結(jié)的開頭和結(jié)尾的套路考試能用就直接套上，但還是要注意結(jié)合案例的具體情況，這才體現(xiàn)你對考官起碼的尊重和真誠，他老人家出個又冗長又復雜的案例，容易么！

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